City of Halifax - IA redesign poster


UX Designer, IA, Project lead

Project Objective

This was a part of a larger web re-design and information architecture (IA) project for the City of Halifax Cultural Relations and Community Affairs (CRCA) department. The aim was to create a simple way of communicating the results of the IA review and highlight the positive impact the redesign and restructuring would have on the user experience.

Key Audience

Halifax Regional Municipality Staff (CRCA & IT Services)

Design Solution

I led the Information Architecture review for the CRCA department. Our analysis showed that the biggest problems with the site were inconsistent navigation, an unclear site structure, and duplication of content areas which made for a confusing and unsatisfying user experience.

Our reports highlighted the need to restructure the information in a way that was meaningful to end users, rather than by government department. Because our findings were quite dry and complex, I decided that it would be valuable to a design a poster that mapped the before and after scenarios and provided a high-level and easy-to-digest overview of our findings.

The style of the poster was influenced by transit maps, and used the CRCA home page as the starting point. Each content section with its own navigation was colour coded and grouped. We created icons to indicate different types of links (one-ways, external, pop-up, broken etc.) and pages (web page, document download). I limited the poster to three levels of navigation, leaving the rest for the detailed report. The proposed structure maintained some of the current site structure and the external sites, but proposed significant changes within the first two levels of navigation, combining and restructuring the arts and entertainment sections. Both posters use the same colour scheme to help identify the original placement of the existing content.

The posters were printed at 36 x 24 inches to show all the details to be seen. The poster was effective in highlighting the difficulties with the site and proved to be a valuable tool for the CRCA department to make their case for redesigning and restructuring the web content.

Image Gallery