Hi, my name is Phil. I’m a designer, leader, product owner & solver of big, messy UX problems.

What I bring to the table

  • strong UX design and design thinking skills, and the ability to apply them to solve complex business problems
  • experience managing the design process, large projects and teams, and working closely with a wide range clients to execute on all types of digital projects
  • a big picture view that come from a wealth of experience, living on three contents, and being open to new ideas
  • a love of coffee in almost all forms


Me, in a nutshell

star wars shoes

I own 6 pairs of Star wars shoes

born in Hong Kong

I was born in
Hong Kong

manta ray

I have been scuba diving with Manta rays

from Vancouver to Halifax

I have driven across Canada, coast-to-coast

I solve complex UX problems

I’m a senior UX and interaction designer, product manager, and art director in Vancouver, Canada. I manage all aspects of UX projects, especially research, conceptualizing, and prototyping. I work closely with my teams to develop creative, user-focused solutions that meet communications and business needs. I have experience leading complex projects with multiple stakeholders and diverse creative teams, while being a champion for good design practices and a user-centered approach. I have worked in product based environments and have experience designing and planning across multiple releases.

I manage complex teams

I manage diverse cross-functional teams including designers, content strategists, and technologists. In my three years at Yellow Pencil, I’ve helped grow the design team by mentoring junior designers and helping senior designers develop their design and leadership skills. I believe in creating safe, creative, and collaborative work environments and leading by example. I balance the needs and personalities of individual team members, but still make sure we deliver excellent work.

I understand digital

With more than 14 years of experience in communications design, branding, and multimedia/web design, I have a strong combination of design skills and technical skills. I’m well-versed in designing for a multi-platform media landscape.

I see the big picture

I am an exceptionally quick learner and excellent problem solver, with excellent communications skills. I bring a big picture view to the table, think well on my feet and can combine my analytical and creative sides to develop effective design solutions that address real business or user needs.

Organizations I've worked with

City of Surrey
City of Edmonton


  • User experience and interaction design
  • Facilitating client workshops, stakeholder management, requirements gathering, research
  • Creative visioning and rapid prototyping
  • Team leadership and design process management


Art Direction, Communications, Corporate Branding, Creative Strategy, Design Thinking, eCommerce, Mobile UI Design, Mobile Web, Motion Graphics, Proposals, Rapid Prototyping, Research, Team Leadership, User Experience Design, Visioning